Broker Check

Our Team

The headline on this page says “our team.” But it might as well say “our family.”

At GER Loftin, we’ve been together for quite a while. Our team offers more than 85 years of combined experience in financial planning and investment management.

We’re deeply knowledgeable, disciplined and trustworthy.

And we’re a family. Our clients understand. Probably because we treat them like family. Many of our clients have been with us for 25 years or more.

We specialize in developing custom, one-of-a-kind financial plans for each individual client. We enjoy educating our clients about personal finance and helping them reach retirement having achieved their other life goals.

Every member of our team understands that the client always comes first.



James D.Loftin, AIF®, CFP®, CKA®, CIMC, RFC®

Chief Executive Officer, Co-Founder


As the Chief Executive Officer at GERLOFTIN Wealth Advisors, James Loftin works with individuals, families and business owners and specializes in wealth accumulation, investment management, asset protection and retirement planning.

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George E. Rall, Jr., RFC®

President, Co-Founder


George E. Rall, Jr., RFC® partnered with James Loftin, CFP® and together formed GERLOFTIN Wealth Advisors, LLC in 2010. George has over 30 years of experience in the field of personal finance and investments.

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David A. Harvey

Financial Advisor


Captain David Harvey was brought on-board in February 2020 and he assists James and George with investment research & analysis, and trading strategies at the firm’s trading department. Mr. Harvey began his career with NASA on the...

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Toni Dunlap

Sr. VP of Operations & Compliance


Toni has 11 years of industry experience and will be responsible for operations, client accounts, transfers, and cash services. She has many years of industry experience from several strong financial firms including...

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Duncan Yob



Duncan joined GER Loftin Wealth Advisors LLC in 2012, bringing with her over twenty-five years of corporate experience in finance, operations and senior management. As Comptroller, she is responsible for overseeing the daily accounting...

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Cindy Scheffler

Sr. VP of Client Relations & Marketing


Cindy Scheffler has been working in the financial services industry since 2004. As a graduate of Salisbury University, Cindy holds a bachelor’s degree in finance and marketing. Before joining GERLOFTIN, Cindy was the Branch...

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Lori Loftin

Client Services Manager


Lori Loftin is the client services manager at GERLOFTIN Wealth Advisors. She serves as a liaison between the company and its valued clients. She provides administrative support to the financial advisors and assists with marketing. Lori...

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Keir Pienaar


Keir is an intern at GER Loftin Wealth Advisors who joined the team in May 2019. He assists the team with day to day tasks and adding value wherever he finds the opportunity. He is being taught and mentored by James Loftin in areas to...
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